A Creative Brand by Parsmand Holding
ChichiCraft is a distinctive and innovative brand proudly developed under Parsmand Holding, one of Iran’s long-standing and reputable business groups. As a sub-brand of a major international trading company, ChichiCraft embodies creativity, quality, and modern craftsmanship. Its mission is to deliver thoughtfully designed products that reflect both functionality and artistic expression. ChichiCraft represents the new generation of Parsmand’s business vision, showcasing how a heritage-driven holding can evolve into contemporary consumer markets with distinctive product lines.
Parsmand Holding – Over 30 Years of International Trade Expertise
Parsmand Holding is a well-established business group with more than three decades of active presence in Iran’s international trade landscape. Built on a foundation of trust, professionalism, and global partnerships, the company has consistently expanded its scope of operations while maintaining a reputation for reliability and long-term business relationships. With 30 years of experience, Parsmand has grown into a diversified holding active in multiple industries, supported by a strong understanding of both domestic and international markets. Throughout its history, the company has successfully collaborated with global suppliers, regional distributors, and local businesses, enabling the continuous delivery of high-quality products across various sectors.
Diverse Fields of Operation – A Multi-Sector Business Structure
Parsmand operates across several key industries, each managed through dedicated business units and specialized brand identities. The company is active in the distribution—and in some cases production—of pet shop supplies, cat litter, mineral and stone products, petrochemical materials, grease, lubricants, and various industrial commodities. This multi-sector structure enables Parsmand to serve a broad range of markets while ensuring that each business division receives focused expertise and tailored product development. By integrating both distribution and selective manufacturing capabilities, Parsmand ensures that its products meet consistent quality standards and market expectations.
Pet Shop Supplies and Cat Litter – Offered Under the ChichiCraft Brand
Within the pet products sector, Parsmand has developed the ChichiCraft brand, offering high-quality pet supplies and cat litter designed to meet the needs of modern pet owners. ChichiCraft combines safe materials, functional design, and attractive packaging to deliver reliable and consumer-friendly pet products. This product line reflects Parsmand’s commitment to entering lifestyle and consumer markets while maintaining strong quality control and market understanding. The ChichiCraft brand is intended to grow into a trusted name among pet lovers in Iran and beyond.
Petrochemical Products – Distributed Under the Chipet and Petromand Brands
Parsmand has extensive experience in the petrochemical sector, supplying a variety of industrial-grade materials to regional and international markets. These products are distributed through two specialized brands:
Chipet – A brand dedicated to pet-related petrochemical materials, polymers, and plastics commonly used in pet product manufacturing and packaging.
Petromand – A broader petrochemical brand focused on essential raw materials, chemical intermediates, and industrial compounds. Petromand supports numerous downstream industries, offering reliable supply and competitive market pricing.
These brands highlight Parsmand’s long-standing expertise in the petrochemical field, demonstrating its ability to work closely with suppliers, industrial clients, and trading partners.
Grease and Lubricant Products – Marketed Under the MandLube Brand
Parsmand also operates in the industrial lubricant and grease market under the MandLube brand. This division focuses on high-performance lubricants, industrial greases, automotive oils, and various specialty fluids used in machinery, manufacturing, and heavy industry. MandLube products are developed to ensure durability, efficiency, and long-term equipment protection. Whether for industrial use or automotive applications, MandLube reflects Parsmand’s commitment to professional-grade quality and technical reliability.
Stone and Mineral Products – Distributed Under the Parstone Brand
The company’s mineral and natural stone division operates through the Parstone brand. This product line includes decorative stones, construction minerals, and various raw materials used in landscaping, interior design, and industrial processing. Parstone combines high-quality sourcing with professional distribution, making it a trusted supplier for both domestic and commercial projects. The brand represents Parsmand’s long-term involvement in the mineral industry, where the company has developed strong supply chains and customer relationships.
A Strong Corporate Vision with Specialized Brands
Each business activity within Parsmand Holding is strategically positioned under its own dedicated brand—ChichiCraft, Chipet, Petromand, MandLube, and Parstone—to ensure clear market identity and specialized product development. This multi-brand structure enables the company to serve different industries effectively while maintaining corporate unity and quality standards. Together, these brands form a comprehensive portfolio that reflects Parsmand’s mission: to deliver reliable products, support market needs, and continue expanding across diverse industries.